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Monday, August 19, 2019

Relationship Between Gods And Humanity :: essays research papers

The relationship between the gods and humanity in The Epic of Gilgamesh and The Odyssey are the same. In each saga, the gods seem to live nearby and are always present. Both epic poems portray humans as simply at the mercy of the gods. The gods feel that it is their duty to intervene if they feel that man is traveling off course from his destiny. However, the gods are not all powerful. Each god has a certain domain and cannot control another gods’ domain. All the gods including Zeus, the father of the gods, want Odysseus to be able to return home in The Odyssey. However, Poseiden, just one god, prevents Odysseus from returning. It is only when Poseiden is absent from Mt. Olympus that the other gods are able to take control and assist Odysseus in returning home. Gilgamesh also has the same misconception that the gods are all powerful. After he and Enkidu kill the Bull of Heaven, the gods Anu, Enlil, Ea and Shamash convene and decide that one of the brothers must die for their evil deed. Shamash, Gilgamesh’s protector, pleads with the other gods to spare his life. The other gods disregard Shamash’s appeal and Enkidu dies. In each instance, one god is not able to impose his agenda against the wishes of the other gods. Enkidu’s death evokes a disturbing thought in Gilgamesh. He finally realizes that he is mortal. He then goes about trying to find the key to immortality. Gilgamesh first seeks out Utnapishtim, the only human to gain immortality. When Gilgamesh cannot pass the test of staying awake for seven days, Utnapishtim then gives him the plant "Old Men Are Young Again." Despite this second opportunity, Gilgamesh is not triumphant in his search for immortality because a serpent eats the plant and Gilgamesh’s opportunity is lost forever. He does not realize that Enlil, the father of the gods, had already determined his destiny. It is clear from the events of the story that Gilgamesh was not to obtain everlasting life and it is no coincidence that all of his efforts fail in one way or another. This is another example of man’s lack of control where the gods are concerned The Odyssey demonstrates how the gods favored certain men over others. When man had the gods "on his side," he was sure to complete whatever task was at hand.

Butch Cassidy and the Sundance Kid Essay -- Movies Papers

One of the more popular movies of the 1960s was Butch Cassidy and the Sundance Kid , which featured Paul Newman and Robert Redford as the two titled Western outlaws. The film portrays the careers of Butch and Sundance, and how they were forced by the law to leave the Wild West for South America. In the last scene of the movie, the two bandits are shown surrounded by a bunch of South American soldiers after a robbery-gone-bad. Facing capture and extradition to the United States, the two badmen charge out of their hiding place, guns firing away. The film stops there, giving the impression that the two outlaws died in a blaze of glory with their boots on. However, did the real Butch Cassidy and Sundance Kid meet their end in some one-sided shootout in South America? Members of both men’s families, as well as some historians, believe that the two men survived the shootout and later returned to the United States. A number of men have claimed to be the notorious outlaws , the most credible being a machine-shop owner by the name of William Phillips who said he was really Butch Cassidy. Based on the available information, the debate could go either way. Butch Cassidy and the Sundance Kid both came from respectable families that were trying to make a living on the wild American frontier of the nineteenth century. Butch, born Robert LeRoy Parker, was actually the grandson of one of the original bishops of the Mormon Church (Editors 91). However, early on in his life, Robert turned to crime. He started out small, rustling cattle and stealing horses (Meadows and Buck 22). Robert Parker picked up his alias from his short career as a butcher. The name Cassidy came from Mike Cassidy, the con who taught Parker ... ...n all likelihood, though, no smoking gun will ever be found that says that the two men did indeed die in Bolivia. Butch and Sundance probably would have liked it that way. Works Cited Editors of Time-Life Books. The Gunfighters. Alexandria, Virginia: Time-Life Books, 1974. Horan, James D. The Outlaws. New York: Crown Publishers, 1977. Johnston, Dorothy M. Western Badmen. New York: Ballantine Books, 1973. Meadows, Anne and Daniel Buck. â€Å"Running Down A Legend.† Americas. (Nov.-Dec 1990) : 21-27. Infotrac Expanded Academic ASAP. Patterson, Richard. Butch Cassidy: A Biography. Lincoln, Nebraska: University of Nebraska Press, 1998. Stewart, Gail B. Where Lies Butch Cassidy? New York: Crestwood House, 1992. â€Å"Wanted-Butch and Sundance.† Clyde Snow. NOVA. PBS. WUNK-TV, Greenville, N .C., October 12, 1993.

Sunday, August 18, 2019

Television Violence :: essays research papers

Violence and Television In today’s society, television violence is shaping the way our children behave, making them prone to violence and abuse as they get older. Living in a world where the majority of our entertainment is television, it is very likely that we would become more immune to the physical and damaging acts of damaging force committed. Violence is all over our media but mostly on the TV. Parents should monitor what their children are watching closely, so that their behavior does not become more destructive at; even at the age of 5. History shows that some of the first violent acts were noticed in the 1950’s. They say that even back then a lot of television was filled with destructive acts. From talking to my grandparents television was not as much of a necessity as we believe it to be today. Being the society that has to be entertained around the clock, we just do not think about what is going into our children’s heads. It seems to affect children more, because their behavior patterns are still developing, and are very vulnerable, and we don’t want them to develop into what they see on TV. Children who watch television a lot of the time become less aware to the pain and suffering of other people around them. If they are always in front of the tube, and just sit there, and soak in all of that bad stuff they are seeing, they become not as aware as they should be. When terrible acts of violence happen in the children’s life that do watch a lot of TV, they are not as aroused by the acts going on in front of them. It is not as disturbing as it would be for a child who does not watch a lot of violent television. A study was shown that a child who had watched a violent television show such as The Power Rangers, rather than a nonviolent show like My Little Pony, were slower getting involved when they saw a younger child getting beat up or playing destructively. Instead of children taking action, or getting involved if they are old enough, they are more fearful of the things going on around them. If a child watches a lot of violence, when a violent or destructive situation came up they might be afraid to take action. They could be fearful that they would get hurt. Television Violence :: essays research papers Violence and Television In today’s society, television violence is shaping the way our children behave, making them prone to violence and abuse as they get older. Living in a world where the majority of our entertainment is television, it is very likely that we would become more immune to the physical and damaging acts of damaging force committed. Violence is all over our media but mostly on the TV. Parents should monitor what their children are watching closely, so that their behavior does not become more destructive at; even at the age of 5. History shows that some of the first violent acts were noticed in the 1950’s. They say that even back then a lot of television was filled with destructive acts. From talking to my grandparents television was not as much of a necessity as we believe it to be today. Being the society that has to be entertained around the clock, we just do not think about what is going into our children’s heads. It seems to affect children more, because their behavior patterns are still developing, and are very vulnerable, and we don’t want them to develop into what they see on TV. Children who watch television a lot of the time become less aware to the pain and suffering of other people around them. If they are always in front of the tube, and just sit there, and soak in all of that bad stuff they are seeing, they become not as aware as they should be. When terrible acts of violence happen in the children’s life that do watch a lot of TV, they are not as aroused by the acts going on in front of them. It is not as disturbing as it would be for a child who does not watch a lot of violent television. A study was shown that a child who had watched a violent television show such as The Power Rangers, rather than a nonviolent show like My Little Pony, were slower getting involved when they saw a younger child getting beat up or playing destructively. Instead of children taking action, or getting involved if they are old enough, they are more fearful of the things going on around them. If a child watches a lot of violence, when a violent or destructive situation came up they might be afraid to take action. They could be fearful that they would get hurt.

Saturday, August 17, 2019

Contents of a Dead Mans Packets

In the story â€Å"Contents of a Dead Man’s Pocket† written by Jack Finney, the main character named Tom goes through a near death experience causing him to realize that ambitions are not all that life is about, that his job is not more important than his wife, and that he is missing out on life because of his ambitions. The conflict in this story is a man versus self because Tom’s ambition clouded his judgement into believing that his job was more important than his life, so important that he risked his life for it. Additionally, a conflict that comes up is how the husband spends oo much time on his work, he is focused too much on his job that he ignores his life. This takes away time with wife, Clare, who goes out alone often because Tom claims he has to work. Clare says, â€Å"You work too much, though, Tom, and too hard. † But Tom thinks to himself â€Å"it was not actually true that he had to work tonight, though he very much wanted to†¦ this wa s his own project†¦ and it could be postponed. † This shows that he thinks more about his job that anything else, its his main ambition which gives him time for anything else. He is missing out on life and time with his wife while he can still spend time with her. After his near death experience of almost falling from an apartment twenty stories high, he realizes this and goes out to meet her at the movie. Also, he cannot get back inside of his apartment after climbing out the window from his 20th floor apartment for the slip of paper that flew out the window that had all his observations and notes for a new grocery store display method because the window closed down on him and he also cannot reach the slip of paper he went after. He is able to et the slip of paper right before he is about to fall but regains his balance. As he slowly makes his way back along the ledge of the building towards the window, the window shuts closed on him when he reaches it. As he stands out in the cold he begins to think and realize things. â€Å"He thought of all the evenings he had spent away from her, working, and he regretted them. He thought wonderingly of his fierce am bition and of the direction his life had taken; he thought of the hours he'd spent by himself, filling the yellow sheet that had brought him out here. Contents of the dead man's pockets, he thought with sudden fierce anger, a wasted life. † Furthermore, he now understood that he wasted all that time on his work while really accomplishing nothing. He had wasted precious moments that he could have spent with his wife that now he would not have a chance to do, it was too late. There would be nothing to remember him by, no accomplishments, no memories. After finally being able to get back into his apartment by breaking the window he knows what he has been missing out on, his thoughts are not clouded by his need to work anymore. He understands that life was not meant to be spent working to have a life, it was meant to be with ones you love. When he gets back into his apartment he proves that he is a changed man by going out to catch up with his wife to see the movie. And the fact that he laughs and ignors the paper flew back out the window when he opened the door to leave that he had just retrieved from outside is proof that his job is not his main thought anymore. Tom’s near death experience helped him to understand that work is not more important than his life, that he should make the most f of life because if he does not he will die one day and leave nothing behind. There will be nothing for his wife, no money and no memories, the world will forget him, he will have nothing to show for himself. He realizes that his wife is important, that he has forgotten about having a life, and that he he has been wasting it by working for nothing. He works too much and yet there is nothing to show for it. In the end he changes his ways and goes out to live his life, to enjoy life, and spend time with his wife while he can.

Friday, August 16, 2019

Mcdonald’s and Starbucks Compairson : Establishing Their Brands to Fit Local Markets

How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores, their e–commerce strategies and service to accommodate the local markets and culture? Explain their approaches individually and see if there are any differences or similarities. Do you think Starbucks benefitted from the missteps by McDonalds that you will read about in your research? Both these companies follow the business dictum â€Å"think globally but act locally† (Montgomery Research, 2008). Both make effort to establish their brands by experience differentiation. Both corporations focus their local and global marketing on identification of the emotional experience as part of the consumer connection with their products. Both use various marketing strategies to become synonymous in the consumers mind with a product category. For example: if a consumer wants fast food they think of products like a Big Mac (hamburger), a McRib (pork) or some McNuggets (chicken) so they think McDonald's and if a consumer wants a quality cup of coffee they think Starbucks (Montgomery Research, 2008). It's a trade brand category identifier but one company has a wider range than the other. Both company’s use similar techniques of blending standardized corporate and unique local design structures together for their stores. They also make specific accommodations in service strategies to make their companies benefit. Both of these types of actions show respect for the local areas and their native cultures. Linking these customer environments with their brand offers a psychological identification for the consumer. McDonald's has added new local specialty food items to fit the local market environment (Mininni, 2009). For example in France most burgers contain the much loved additional bacon, facilities are air-conditioned, have free Wi-Fi, and are open late. And in India, McDonald's removed beef to accommodate Hindus and in Morocco on certain holidays the menu includes â€Å"dates, milk, and Moroccan cookies†. In Morocco McDonald's employs female receptionists to seat customers. And in Arabia they offer a sandwich named McArabia. McDonald's has also been credited by local newspapers with raising the standards of bathroom cleanliness in Hong Kong. And Starbucks also seeks to blend with their local environment in many ways. Starbucks has altered menus to accommodate local tastes and some menu offerings include meat buns in Asia and mince pie in Britain but coffee has always been the primary focus. Starbucks worldwide decor scheme includes using their standardized nautical theme blended with local icons. Included in the Starbucks overseas strategy, they purchased retailers that already had local followings, for example: in 1998 they purchase the chain Seattle Coffee Company in the United Kingdom with 38 existing retail facilities serving the public (Blanchard, 2008). With this kind of acquisition Starbucks capitalizes on acquiring pre-existing customers. Starbucks did not take full advantage of McDonald's â€Å"missteps† as much as McDonald's has taken advantage of some of the mistakes Starbucks has made. Because McDonald's has a wider product category under name brands that is broader in product repertoire than Starbucks and they can add additional items for test marketing and if successful add them in permanently (Martin, 2008). Recently McDonald's added a successful line of premium coffees to their full menu directly competing against Starbucks. The ongoing strategy of offering more diverse quality food items comprising a complete meal associated in the public consciousness consistently gives McDonald's a larger appeal than Starbucks focus on their premium coffee or tea (Blanchard, 2008). In an attempt to keep sales up over time, Starbucks has tried altering stores environment, changing background music, offering discounted Wi-Fi, promoting discount club cards, and making variations in their basic menu and they even experimented with one dollar coffee but generally these methods have not stopped the drop in their sales over time (Winslow, 2008). Current E-commerce strategies of these two corporations vary greatly. Differences are obvious between the design styles and offered number of actual customized foreign websites. There is customization showing real differentiation for each specific country (114 different worldwide) McDonald's websites than for the one primary Starbucks website with links to thirty countries worldwide. All the McDonald's websites are more colorful, hip and show big pictures of the newest food products, a toll-free consumer hotline, offer free Wi-Fi, links for food nutritional values, careers and having local fun (Startz, 2009). In France McDonald's downplays U. S. roots and uses France's Asterix (a local cartoon character) for marketing on their French website and on TV instead of the traditional Ronald McDonald (Mininni, 2009). Starbucks uses a simplistic low key corporate website that offers standardized links to their history, charities, local events, buying their coffee and tea, discounted Wi-Fi time and the Starbucks coffee card. Starbucks has not set up separate foreign websites for each country where they have locations. They use a main page link to show thirty foreign locations of their stores worldwide. Starbucks website makes corporate announcements and one of the quotes known for causing bad public reaction was when spokesman Howard D. Schultz announced details of a â€Å"corporate turnaround plan† that included â€Å"discontinuing warm breakfast sandwiches† at its stores because â€Å"the scent of the warm sandwiches interferes with the coffee aroma in our stores† (Martin, 2008). I have noticed that when these corporations post on their websites or talk to the news media there are differences in their demeanor. Starbucks talks about removing sandwiches or dollar coffee from their product line or in having to close underperforming locations and McDonald's always seems to puts a more positive wording and spin on their company and all released information. References Blanchard, C. (2008). Starbucks’ Price Positioning Misstep. WordPress. com. Retrieved from http://thetransfer. wordpress. com/2008/01/31/starbucks-price-positioning-misstep/ Martin, A. (2008). Starbucks to Close Stores and End Sandwich Sales. NYTimes. com. Retrieved from http://www. nytimes. com/2008/01/31/business/31sbux. html? _r=3=business=slogin=slogin Mininni, T. (2009). McDonald’s: Taking the Snobbery Out? MpDailyFix. com. Retrieved from http://www. mpdailyfix. com/McDonalds-taking-the-snobbery-out/ Montgomery Research. (2008). Visibility Into The Ultimate Consumer Is Key To Customer Growth – McDonalds. CRMProject. com. Retrieved from http://www. crmproject. com/documents. asp? d_ID=2912 Startz, S. (209). McDonald's Free Wi-Fi Should Worry Starbucks. BrandCannel. com. Retrieved from http://www. brandchannel. com/home/post/2009/12/16/McDonalds-Free-Wi-Fi-Should-Worry-Starbucks. aspx Winslow, L. (2008). New Customer Loyalty Programs and Missteps – Starbucks Case Study. Ezinearticles. com. Retrieved from http://ezinearticles. com/? New-Customer-Loyalty-Programs-and-Missteps-Starbucks-Case-Study=3218771

Thursday, August 15, 2019

Porn Addiction

In this dissertation, researcher has researched about the addictive nature of the colloge goers in Coimbatore district towards pornography. The main reason to conduct a research in Coimbatore city is based on three main factors. They are : Climate, Status and diversity.This Porn addiction topic seems to be an unusual to discuss because of the culture that we have been brought were sexual desires of a pervert is talked loudly and viewing pornography is a sin nowadays. It still remains a real issue for boys,girls,men and women.It is used to be a easy part for the parents to monitor their children in using internet but there are networks which provide faster connections that makes the usage irresistible that leads to a serious problem. Porn is a fantasy just like romantic and Sci-fi. Many experts have stated that it is been a serious issue in real romantic relationships.Viewing pornography has been became an addictive nature to colloege students which may affect their day-to-day life which also may cause inability to have sex in real life,Occupation,self injury, relationship problems,etc..This type of addiction may lead to unhealthy relationship towards graphic/ explicit contents. Porn contains such followed things : Magazines, videos,pictures, movies or graphic comics, etc.Though much occursphishing, hacking, cracking, pornography, sexting, morphing plays a vital role in major victimization. Due to lack of awareness of the law, many have lost their lives. People in place of recovering and providing assistance and Justice lacksknowledge of networking too.People get lot of chance to lose their consciousness towards society. It increases the breaking of bonding within the family. It takes out the peace and harmony of a human. Most importantly it has taken out many lives of innocent souls.People who all fond of using pornography might end in more progress towards extreme negative consequences which also may lead them to breakup in the real world and isolize themselves to a narrow way and hesitates to mingle with the common man withing their family. As majority of the users are not aware of the problems that they are about to face in the vast society. People get lot of chance to lose their consciousness towards society. It increases the breaking of bonding within the family. It takes out the peace and harmony of a human. Due to lack of awareness , many have lost their lives. As majority of the users are not aware of the problems that they are about to face in the vast society. People get lot of chance to lose their consciousness towards society. It increases the breaking of bonding within the family. It takes out the peace and harmony of a human. Due to lack of awareness , many have lost their lives.Pornography through internet may have harmful effects on adolescents. However, usage of the porngraphy doesnot stop here. College goers are consumers of internet pornography as well.Violent Pornography : It contains images that explicit the violence of various degrees perpetuated against an individual by another or group.Non-violent pornography : It contains images of no explicit content but may imply submissive or violent nature by the position of the models or the use of props. They also imply unequal relatioships by differential dress, positioning or costuming.Erotica : It contains sexual images that have their focus of mutually pleasurable sexual expression between people interacting. They have no sexist or viloent connections and are hinged on equal power between individuals. Non-concensual pornography : According to law professor at University of Miami, Mary Anne Franks, she states that revenge porn can be termed as Non-Concensual pornography which is more appropriate.Statement of the problem :The reasons for the researcher to pick on this topic is because of a major case happened in Tamilnadu. Those are : Vinupriya, a 21 year old girl who had committed suicide due to her morphed picture was released in internet by her neighbor. Where, she was being victimized again and again by the media, family members did not believe in her that she did not pose like that in the morphed picture. The case was filed under sections 65c,67&67A from IT Act 2000 on 23rd June 2016. She committed suicide on 26th June 2016, Facebook has replied on 28th June 2016 with the IP Address of the culprit. The IP which has been digged and provided by Facebook passed through 50 IP Addresses and 300 mobile numbers.Review of LiteratureThe internet enabled technology has changed the way of adolescents that they encounter and consume sexually explicit material. Once it was a telephone line attached to a personal computer but now, internet is availbale on laptop, video games, mobiles,etc., which has lead to the easy access towards pornography( Eric W. Owens, Richard J. Behun, Jill C. Manning & Rory C. Reid (2012) ). The devices which are being enabled with internet have indiscriminately allowed people of all ages to consume,create and distribute sexually explicit content and it has become more common for adolescents worldwide (Flood,2007, Lo&Wei,2005).Internet has become a highly sexualized environment and research has shown significant increase of adolescents who intentionally or accidentally encounters porngraphic materials online ( Peter & Valkenburg, 2006a, Mitchell, Wolak, & Finkelhor, 2007). The volume and range of sexually explicit content in the internet are remarkably high in rate.The risk of cyber bullying, sexual victimization or harassment from others is real and pervasive (Coopersmith, 2006, Federal Bureau of Investigation, 2011).If a minor access to a porn site then he or she can simply click on the button with the label â€Å"Click here if you are 18 years of age or older†(FreemanLongo 2000).Krauss and Russell(2008), states that if an individual is exposed to pornography in the earlier age then the person seems to have the chance of earlier onset of sexual contact.Research MethodologyThis chapter contains the methods and sample selection done by the researcher to complete this study.Objective:To find the addictive level among college goers.Hypothesis:The respondents will have high addictive nature.Universe: The Universe of the study is decided to be College Goers in Coimbatore City, Tamilnadu. Sample:The sample of the study comprises all (willing) college students in Coimbatore City.Sampling Technique: The technique followed by the researcher for this study is Convenient Sampling in Non-Probability Sampling Technique.Sample Size: Totally 60 (Both Male & Female) samples were collected from the college students. Data Collection:The data for the study was collected using a tool developed by the researcher which includes addictive measure of the respondents.Study Tool: Researcher with the help of the guide has developed the Socio-economic demographic variable which remains the Part-I of the questionnaire. Part-II of the questionnaire shall consist of Addictive measurements.Part-I Socio-demographic data sheet:It used to collect personal data of the college students: Age, Sex, Marital Status, Year of study, recharge interval, Access of internet.Part-II Addictive Measurement:The questionnaire consists of 18 questions to be answered with the scale of 7 as never to all the time. Where addictive nature is measured with the total of 70 counts. Pilot Study: Pilot Study was carried out on a sample of 18 females college students in Coimbatore city, Tamilnadu. According to the result of pilot study, no modifications were done.Field Work: The researcher started to collect data from 25th March 2016 to 27th March 2016. The data was collected according to the research work circumstances. The researcher introduced to the respondents, the purpose and nature of the study were explained and complete confidentiality of the data was assured. The respondents were asked if they were interested and agreed to participate in the study. After that questionnaire was distributed and asked to complete the questions. Researcher also created a tool in Google form and sent through mail Ids and private messages to the respondents.Ethical Consideration: There is no risk in taking the samples during the application of the research. Each respondent were informed clearly about the need and purpose of the study. Researcher also emphasized that participation would be voluntary. The confidentiality of the data was maintained, explained and also printed in the questionnaire.Statistical Analysis: The obtained data was reviewed, prepared for computer processing, coded, analysed and tabulated. Data Entry was done by a computer software package, while statistical analysis was done by using statistical software package SPSS version 21. Data was presented in the form of mean, median, mode, one sample T-test and standard deviations.Significance (One Sample T-Test):The term â€Å"Significant† means important, while in statistics â€Å"Significant† means probably true. The P value is a probability, with a value ranging from zero to one.P>0.10 No evidence against the null hypothesis. The data appear to be consistent with the null hypothesis.0.05

Wednesday, August 14, 2019

Highfield video store currently Essay

Highfield video store currently uses a paper system to perform all the functions required for this business. Before I reach a decision on how to produce an advanced and improved system to the existing system it is imperative to choose the correct software to overcome this situation. I will need to evaluate and consider the factors that need to be tackled on producing this system by evaluating the end users requirements and expectations f the system to ensure the software chosen has the capability to overcome these requirements successfully and competently. As the company is looking for a more flexible data management system, so a database system is likely to be the right solution. Using Microsoft Access as a solution Advantages: o Microsoft Access is a relational database management system which allows a one to many relationships between tables. Thus greatly reduces data inconsistency and data redundancy. o Uses a familiar interface to perform a range of tasks such as; setting up tables, forms, queries, macros and reports. o This software allows complex procedures such as querying, report and form creation, filtering to be produced and mastered by inexperienced users via the use of wizards. o Access can provide a variety of user friendly forms for different functions through the toolbox features of this software which include list boxes, command buttons, check boxes, labels etc. This allows forms to be customised and concurrently have a familiar look and feel of the forms. o Contains advanced features such as queries which can answer complex requests which the user may have and provide a combination of data from multiple tables and place specific boundaries on the data retrieved. Report features have the capacity to produce attractive professional formatted summaries of data contained in more than one table. Also macros can also perform complex or numerous operations with a click of a button/icon. Disadvantages: o This software package very large and complex piece of software. Therefore, it requires a lot of patience and perseverance to familiarize and learn the vast number of features available in this database package. o Microsoft Access is designed to manage small number of database records and the performance of the system will reduce with an increase in records as the software is a low capacity database. Using Microsoft Excel as a solution Advantages: o Numerous functions are available to perform a range of diverse tasks. These include VLOOKUPS which looks for a value in the leftmost column within a table and then returns a value in the same row from a column you specify. Other functions include COUNTIF, DCOUNT, MATCH etc. Also contains macro which can automate a series of commands and functions. o Excel forms can also be customised to satisfy the users requirements with different methods of data entry and appearance of the forms. o Graphs can be created to summarise data in a number of different graphs to allow the data to be more understandable to the user and also produces a professional outlook. Disadvantages: o The recording of macros can be problematic as it is easy to make a mistake and the whole process needs to be repeated again. This requires an experienced person with sound knowledge of macros and formulas to perform this task. o Microsoft Excel is a spreadsheet package and doesn’t features such a relational database which are available in Access. Therefore data and tables need to be entered again leading to unnecessary data redundancy and data consistency. o Creating and editing macros needs to be done via Visual Basic Editor program in Excel. Users of this program need to be experienced in using this program as the macros commands need to be programmed by the user. This requires a sound knowledge as it requires commands to be written in a specific way and have the ability to remember the language to execute these commands. Solution using Lotus Pro Chosen solution From a detailed analysis of the Microsoft Access, Microsoft Excel, and Lotus Pro software I have decided after discussion with the end user to use Microsoft Access to produce the system I will create. Database packages are used for storing and retrieving information or data. With this type of software the user can set up table with relationships, set up queries, set up macros and make reports. The wizard features on certain database packages allows the complexity of administration tasks to be greatly reduced. The system I will produce will be created from using the Microsoft Access database package because of the following reasons: o Microsoft Access has the capacity to produce relational tables. This leads to a reduction in data redundancy and data inconsistency as data doesn’t need to be entered again due to the relationships which can be imported from one table into many other tables if needed. o The system can be customised to provide the end user with an interface which he requires. The forms can be customised to look and allow data entry in the method which the user requires. The toolbars can also be customised to allow the system to be even more user friendly. o A number of tasks which require a series of functions will be repeated a number of times when the system is in use. These series of function can be automated with the use of macros which Microsoft Access has. o Microsoft Access can provide customised reports to summarise a set of data. Access allows data to be brought together in a report which can be tailored to the user choice. So a professional output which is in line with the companies image can be produce whereas as other software such as Microsoft Excel would not have the capacity to do this. Data would need to be summarised into graphs and is difficult to suit the companies image so the output and interface of a system using this software would need be as professional compared to the software being use to created this system. o Access has the capability to update records in any table by setting up queries to update the necessary records. This will lead to more consistent data is it is more likely to be update and accurate. o Data and information that needs to be stored can be done so more easily due to the set up of the system. Tables are clearly defined and related, which is not the case with other software such as Microsoft Excel as relationships between tables cannot be emplaced.