Donna Karan International Inc. is hailed as being one of the worlds prominent form design houses. Under the Donna Karan impertinently York, DKNY, DKNY Jeans, and DKNY Active brand names, the southward designs, markets, retails, distributes, and contracts for the production of collections of women and mens clothing, shoes, accessories, and sportswear. The Comp alls key brands address the needs of some(prenominal) assort consumers from the lavishness consumer to a younger, more laid-back consumer that is without the ample resources of the luxury consumer. The International telephoner operates in three incompatible divisions: retail, shit, and licensing operations. (1999 yearly Report, 2) Donna Karan International Inc. is organized by its three different divisions of operation. The wholesale portion is made up of accessory products, womenswear, and menswear (2). all in all of which are available under the Companys four major(ip) brands. sweeping includes all sales by Donna Karan International Inc. to forcefulness stores, surgical incision stores, boutiques, and the Companys free-standing stores (2). In 1997, Donna Karan Inc. formed associations with separate companies to develop, manufacture, market, and sell products under the Donna Karan New York, DKNY, DKNY Jeans, and DKNY Active BrandsÂ(6). Some examples of the companys licensees include Estee extoller Inc. who is licensed to draw beauty products as well as Fossil, Inc. who produce Donna Karans confront collections for two men and women (8).
Donna Karans retail ingredient includes an idea to break means of distrib ution by orifice free-standing, full-price ! retail stores, succession licensing the right to open free-standing stores internationally (9). The Company doesnt own any of its own production facilities, so it contracts both foreign and domesticated suppliers for the manufacturing of its products (11). (1999 Annual Report) Donna Karan International Inc.s location is as celebrated as the designer who reigns there. Seventh Avenue in New York metropolis is home to the... If you want to get a full essay, severalise it on our website:
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