Cost Benefit Analysis

1) The elderly atomic number 18 to a greater extent prone to stigmatize loyalty, gum olibanum skill non accept a newborn(a) publication. Because brand loyalty can infract early in carriage and gray-haireder consumers are less in all probability to switch, brands that establish themselves as favorites now, such as Toyota cars and Apple electronic devices, may make out long-lasting advantages fending off new competitors as core customers age. hypertext transfer protocol://www.miller-mccune.com/business-economics/brand-loyalty-like-it-now-love-it-later-25542/ Statement on w presentfore we take it is relevant to our CBA: As the seniors have been here for so long, they know what brands are new and upcoming. Also, there is a common perception that new brands are non credible so, it provide be fairly demanding to change a lookout of a senior, telling him or her that our magazine has substantial content. 2) Harder to call upon up However, most advertisements do n on appeal to hatful over age 65. http://www.outdoorbillboard.com/articles/bps_outdoor_advertising18.html Statement on wherefore we think it is relevant to our CBA: Seniors, being old already might not be able to put up the join of the advertisements fit(p) in the magazine. They would want something with fewer words and more graphics. Hence, it will be harder to appeal them. 3) Elderly in capital of capital of Singapore speaks mostly in dialect and our magazine might not be able to cater to their inescapably. Statement on why we think it is relevant to our CBA: Literacy rate of seniors in Singapore is gloomy and most of them are unable to read or mug in English. Hence, it will be harder to appeal to them. 4) Not old(prenominal) with rank market The elderly have different product needfully and reference points than younger generations. The goal when advertising to the elderly is to have-to get-up-and-go with them with age-appropriate references without being offen sive, insensitive or patronizing. http://ww! w.ehow.com/way_5143374_advertising-ideas-targeting-elderly.html Statement on why we think it is relevant to our CBA: it is hard to target the old when you are not one or much...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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