'Project Shakti Essay\r'

'The show was started to search the phone line opportunity of the rural market, where the contestation will be less than the urban market. The first contest faced by the Shakti was the low margin to its entrepreneurs and lack of possessor ship. Its sign plan was, federations purchase products from HLL and thus sell them to SHGs and then to outlets in village. In this model no one took responsibility. This quarrel was overcome by changing the business model as follows: A atom of the SHG appointed as entrepreneur, who borrow specie from respective SHG and buy products directly from HLL.\r\nBy this model responsibility is only for entrepreneur and no need to sh atomic number 18 amplification as well. HLLs pilot model was with women because they are the bulk consumer for the HLL products and they have access to space of potential consumers. Easy part of the project was the selection of the entrepreneurs. Problem starts once the line of business started piling up, which was almost equal to their yearbook income. To add on to this, loan quittance schedule was also started which was threaten the feasibility of the project. These entrepreneurs did not have any preliminary experience in undertaking strong-minded economic activity added up adversity of this task.\r\nHLL had overcome this with following initiatives: 1. They had introduced RSP, to control stock. To compress the cost they hired the trainers to train entrepreneurs and outsourced the politics to third party 2. Offered bonus for tour specific number of homes and offered additional incentive for selling specific brands 3. Negotiated with bank to hasten more time to start initial payment. To scale up the project, implementation squad has to undergo following tasks: 1. Arrange presidential term permissions and secure the nutriment of the district politics 2.\r\nIdentify and seal partnerships with NGOs well realized in the region 3. Interact with mainstream HLL gross revenue to identif y market for PS 4. show up SHG and convince them that the project shakti was a reliable, sustainable source of income for their members 5. Appoint a make up women as entrepreneurs 6. Ensure a quiet supply of products In many fit(p) HLL was not able get support from government, presuming that these attempts are an explosive attempt of a large multinational. This was overcome by the appointing securities industry and helped them to expand to 50405 villages across 310 districts in 12 states.\r\nTo scale up they have turn to the requirement of the small income group by introducing low price packs Introduced Vani programme to improve personals and communities on their health and hygiene. Next challenge faced was to change the focus of the buyers from topical anaesthetic retailers to Shakti entrepreneur. It has been overcome by doing the following: 1. personalized service 2. Door step spoken language 3. Assurance of quality 4. Credit to unremitting patrons 5. Creating a network for sale and liberty chit a percentage of the profit to them as well\r\n'