Market Louis Vuitton on Social Network Essay Example | Topics and Well Written Essays - 2750 words

Market Louis Vuitton on Social Network - Essay ExampleOverview of the company Established in 1854, the grease Louis Vuitton was opened by designinger Louis Vuitton who entered the art circle by devising travel accessories but soon began exploring the industry of fashion, which lead him to make his mark as a subvention fashion imperfection. However, LV is still known for its premium handbags and luggage collection. Louis Vuitton has all over 300 outlets in over 500 countries exceeding the brand value of both Prada and Gucci. Louis Vuitton is considered among the best 100 brands of the world, with a higher rank than other global brands including Pizza Hut, MTV, Apple, Adidas and Chanel (Haig, 2011). Such is the value of Louis Vuitton that its trademark is automatically registered along with its trademark patterns. certain(a) patterns and style of handbags are classic LV style such as the beige and brown see design known as the Daimer, which is one of the premier designs by Lou is Vuitton. Louis Vuitton operates as a major brand with more than sixty sub-brands opened under it, including Taug Heuer, Givenchy, Emilio Pucci Parfums, and Marc Jacobs etc. Each brand is considered as the premium brand in its category and is associated with luxury and quality (LMVH, 2012). The brand has been said to develop its presence as a top luxury brand done the strategy of repute endorsement. The first celebrity endorsement of Louis Vuitton occurred through Empress Euigine, Napoleons wife who loved the brand and its quality. The Empress became a symbol for Louis Vuitton that was subsequently carried on by other leading celebrities including Audrey Hepburn and Jennifer Lopez. Right now, the brand ambassador for Loius Vuitton is Angelina Jolie who continues to be photographed with Louis Vuitton handbags. History of Louis Vuitton Louis Vuitton began as a... Louis Vuitton operates as a major brand with more than sixty sub-brands opened under it, including Taug Heuer, Givenc hy, Emilio Pucci Parfums, and Marc Jacobs etc. Each brand is considered as the premium brand in its category and is associated with luxury and quality (LMVH, 2012). The brand has been said to develop its presence as a top luxury brand through the strategy of celebrity endorsement. The first celebrity endorsement of Louis Vuitton occurred through Empress Euigine, Napoleons wife who loved the brand and its quality. The Empress became a symbol for Louis Vuitton that was later carried on by other leading celebrities including Audrey Hepburn and Jennifer Lopez. Right now, the brand ambassador for Loius Vuitton is Angelina Jolie who continues to be photographed with Louis Vuitton handbags. History of Louis VuittonLouis Vuitton began as a luggage designer in 1854 in Paris. Realizing the need for a change in the design of the HJ Caves rounded top trunks Louis Vuitton came up with flat-bottom trunks that allowed to better transshipment center and durability. From the beginning, Louis Vuitto n developed itself as a symbol of quality and its products were associated with the rich and the elite. In order to prevent others from copy the designs, the designer continuously upgraded his designs and patterns to maintain interest in the brand (Condora, 2008). With time, Louis Vuitton diversified into other travel accessories including handbags, take and other small luggage pieces.