Discussion Essay Example | Topics and Well Written Essays - 250 words - 94

Discussion - Essay Example otivation theory however elaborates on the behavior of individuals who are exposed to health threat communication hence arousing fear in them (Orbell, Hagger, Brown & Tidy, 2006). The health belief model focuses on perceived barriers and benefits whereas the protection motivation model has its core values on response efficacy and perceived self-efficacy. The two theories share on vulnerability and severity (Ajzen, 2002). Self-efficacy theory is built on outcome expectancies which are perceived as either positive or negative depending on the performed behavior. On the other hand, the theory of planned behavior works under the assumption that most social relevant behaviors are volitionally controlled. Hence, an individual’s intent on performing a particular behavior is seen as the immediate determinant as well as the only and best predictor of the behavior (Hunter, Grunfield & Ramirez, 2003). The health belief model and the protection motivation theory share the same concepts on perceived vulnerability and severity. This level of overlapping is sometimes criticized since it causes defining of these models challenging (Orbell, Hagger, Brown & Tidy, 2006). Hunter, M. S., Grunfield, E. A., & Ramirez, A. J. (2003). Help-seeking intentions for breast cancer symptoms: A comparison of the selfregulation model and the theory of planned behavior. British Journal of Health Psychology, 8, 319–333. Orbell, S., Hagger, M., Brown, V., & Tidy, J. (2006). Comparing Two Theories of Health Behavior: A Prospective Study of Noncompletion of Treatment following Cervical Cancer Screening.Health Psychology, 25(5),